NIKE JOINS FORCES WITH FKA TWIGS FOR NIKE WOMEN CAMPAIGN

OK!!! STOP what you are doing and go and check out the beautiful Nike Zonal Strength Tights campaign directed by the awesome FKA Twigs.

Firstly, I love FKA Twigs, her music just speaks to me. Secondly, this campaign is just beautiful curated, it makes you want to get the gear and start focusing and believing in your goals.

The campaign is called “Do You Believe in More”. FKA Twigs did an awesome job in recruiting the athletes that she used in this campaign. As FKA Twigs says “You have to be incredibly in tune with yourself and focused to be able to compete or create — vulnerability and strength have a lot to do with this. As an athlete in your final moments of competition, everything you’ve done, everything your parents have sacrificed and everyone who has supported you are there in that one second. You have to accept your destiny and have both the physical power and willpower to do what you need to do.”

Looking at these stills shot by 17 year, David Uzochukwu, he has a bright future ahead.

SP17_NW_NIKEXFKA_TWIGS

SP17_NW_NIKEXFKA_TWIGS

SP17_NW_NIKEXFKA_TWIGS

For more information on FKA twigs and the “do you believe in more?” campaign, go to nike.com.

 

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