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NIKE AND JORDAN BRAND CELEBRATE SERENA’S #23 VICTORY

In celebration of Williams’ history-making 23rd major title, NikeCourt and Jordan Brand present two color versions of the exclusive women’s NikeCourt Flare.   Both inspired by the colorblocking Air Jordan 1, one pays homage to the original ‘Banned’ Air Jordan 1 colors, while the second (a black and pink version) takes cues from Serena’s 2016 on-court attire in NYC. Both versions are adorned with the iconic Air Jordan Wings logo on the collar.

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The NikeCourt x Jordan Brand commemorative box is adorned with Jordan’s iconic Jumpman on the left lid and Williams’ “SW” logo on the right. Beneath each lies graphics which underscore the two champions’ shared athletic achievement. Under the Jumpman lies the number ’23,’ the symbolic tie between MJ and Serena. Additionally, six words (one for each of MJ’s championships) — creative, determined, innovative, classic, performance and stylish — appear as reminder of both athletes’ winning mindset. Beneath Williams’ logo is a flowing pattern highlighting her career. It is intentionally unfinished, allowing for Serena’s drive for continued success.

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