Image

AIR MAX DAY COLLECTION FEATURING NIKE AIR VAPORMAX

amd_grid_final_66543

Air has been an integral part of Nike ever since it was first introduced in 1979’s Air Tailwind. For the first eight years it was hidden, felt rather than seen. Then, in 1987, it became visible with Air Max. The revolution had begun. It quickly spread, from running to basketball to training and tennis, at the same time becoming a coveted lifestyle product across the globe. After 30 years, Air Max continues to evolve.

On March 26, 2017, we observe Air Max Day by marking the 30th anniversary of the Air Max 1, the shoe that pushed Air Innovation to new heights.

To celebrate, a mix of retros, remixes and innovations will release through the month of March. This fresh line-up of Air, including the long-awaited Nike Air VaporMax, proves the potential of Air has never been stronger at Nike.

Nike Air Max 1 Anniversary
It’s the Air Max that started it all. Originally released in 1987, the Air Max 1 introduced the world to visible Nike Air cushioning. The Tinker Hatfield design was first released in three iconic colorways, including these classic white, red and grey and white, blue and grey combos. The icon returns with its coveted shape.

amd_am1_og__66575

Women’s Nike Air Max Jewell (Retail: 3.8)
Inspired by the Air Max Plus, the Nike Air Max Jewell is the second ever women’s-only Air Max model.

amd_am_jewell_66583

Nike Air Max 90 Ultra Flyknit (Retail: 3.2)
The Air Max 90 OG is quickly recognized, especially in its vibrant Infrared color. In the Air Max 90 Flyknit, two new innovations make this icon lighter: a Flyknit upper which also increases flexibility, and a cored-out midsole that decreases weight and increases comfort.

amd_am90_flyknit_66578

Nike Air Max 1 atmos Elephant

The Air Max 1 atmos was the undisputed winner of the Air Max Day 2016 Vote Back campaign. The collaboration spliced a staple Nike motif with meticulous color blocking to highlight the subtle jade Swoosh. Co-created by famed Japanese retailer, Atmos, this sneaker was originally part of the “Zoo Pack,” released in 2006.

amd_rya_atmos__66576

Nike Air Max LD-Zero
Created for Air Max Day 2016 by legendary streetwear designer Hiroshi Fujiwara, the LD-Zero mixes a clean upper inspired by the 70s-era Nike LD1000 and the Boston with the 360 Air Max unit that debuted in 2006 and was updated for the Air Max 2014. The result is an original design that merges classic style with modern comfort.

amd_ldzero_66577

Nike Air Max 1 Master
A combination of materials curated from the most coveted styles in Air Max history, this 30th anniversary edition of the Air Max 1 is many grails in one. Materials include original-red toe tips, the beloved “Safari” print, and nods to other classic details on the upper.

amd_am1_master_66580

Nike Air Max 1 Ultra 2.0 LE
To celebrate 30 years of Air Max 1, the Air Max 1 Ultra 2.0 arrives. Recognized as the most innovative Air Max 1 to date, cored-out ultra-tooling helps make it one of the lightest Air Max models ever. The “3.26” placed on the tongue marks the anniversary of the original.

amd_am1_ultra_2-0_66579

Nike Air VaporMax (Retail: 3.26)
Welcome to the rebirth of Air. With a flexible Flyknit upper atop a radically reinvented Air cushioning system, the Nike Air VaporMax reignites the Air Revolution, declaring in no uncertain terms that the state of Air is once again State of the Art.amd_vapormax_2_66584

More to come on these silhouettes, along with a few surprises, to celebrate this iconic anniversary.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s